Short version of the outcome.
This page keeps the most important findings from both cases in one place, so the takeaway is visible without reading the full walkthrough.
Sales up
28%
Margin up
16%
Transactions
474K
Highlights
Promotion effect
Strongest at Station 1 and Station 3.
Peak period
Late July to early August.
Top value
Heavy Shopper had the highest long-term value.